Michael Spake
Executive Vice President, Product Development, Sourcing & Sales
Michael Spake spearheads strategic initiatives that foster innovation, operational excellence, and global growth at CREO Group. By integrating sourcing strategies and product development, he leads efforts to create value through cost-efficient and sustainable solutions across diverse markets. Michael plays a crucial role in aligning sales and marketing objectives with CREO’s mission to expand its presence in brick- and-mortar, wholesale, and e-commerce channels. Dedicated to collaboration and empowerment, he cultivates a culture that emphasizes creativity, customer-centricity, competitiveness, and long-term success. With 18 years at CREO Group and 16 years of prior experience with a major retailer, Michael holds a BBA in Marketing from Texas Tech University.